Samsung is set to revolutionize the CES 2026 experience by operating a standalone exhibition hall, offering an immersive AI ecosystem demonstration. This bold move marks a departure from traditional exhibition setups, as Samsung aims to captivate attendees with an innovative, customer-centric approach. The company's commitment to transforming the exhibition paradigm is evident in its creation of the Samsung Exhibition Zone, a state-of-the-art space designed to showcase AI's transformative power.
The First Look event at The Wynn Las Vegas will feature a carefully curated experience, drawing inspiration from art galleries and museums. This approach allows Samsung to unveil its cutting-edge products and technologies in a captivating manner. By minimizing congestion and enhancing programming, the exhibition aims to provide a deeper, more meaningful visitor experience, moving beyond the mere display of product features.
At the heart of this exhibition is Samsung's unified AI approach for its Device eXperience (DX) Division. The company's large-scale, premium standalone exhibition space will serve as a platform to articulate its overall business direction and showcase industry-leading innovations. This includes a hyper-connected ecosystem where software and AI seamlessly collaborate to transcend hardware limitations, offering consumers a truly transformative experience.
The Exhibition Zone will feature a comprehensive display of Samsung's AI innovation, current key technologies, and future direction. With the theme 'Your Companion to AI Living,' visitors will explore how Samsung has integrated AI across various product categories, from mobile devices to home appliances and displays. This integration extends to functions and services that create a seamless, always-on connectivity experience, a unique offering in the market.
In addition to the exhibition, Samsung will host a series of Tech Forum panel discussions at CES 2026, delving into the latest industry trends and future technologies. These panels, held on January 5th and 6th, will feature in-depth discussions led by Samsung experts and industry professionals, fostering a collaborative environment for knowledge exchange and innovation.
