In the world of fashion, we often think of iconic logos from luxury brands like Louis Vuitton and Zara. However, establishing a unique identity for a 'counter-fashion' brand that champions sustainability and ethical practices presents an entirely different challenge.
Enter Walking Protest, a groundbreaking brand and movement aimed at fostering a more sustainable and ethical future in fashion. This innovative identity was crafted by Considered by Design, a studio founded by a duo of talented women.
To carve out a niche in this competitive arena, Walking Protest required a striking and unconventional identity—one that radiates warmth, inclusivity, and hope, while inspiring without patronizing. The result is a modular and scalable identity that positions Walking Protest as a frontrunner in sustainable fashion. This identity not only highlights artisan skills but also emphasizes the importance of handcrafted production, made entirely by human hands without any assistance from artificial intelligence. The goal is to spotlight ethical fashion practices and empower both consumers and brands to collectively diminish their environmental footprint.
The typography chosen for Walking Protest is expressive, striking a balance between rebellion and approachability. The vibrant color palette, inspired by the natural world, symbolizes optimism and positivity. Iconography is deliberately handcrafted, embracing slight imperfections to reflect the artisanal nature of the work. Additionally, imagery incorporates black and white scanned textures, adding depth and a sense of care and craftsmanship.
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"Creating a visual identity that conveys shared responsibility and passive activism while being clear, adaptable, and versatile across various platforms was an insightful design challenge," shares Becca Bolton, founder and head of brand at Considered By Design.
Collaboration played a crucial role in this process. Becca explains, "By closely collaborating with Madeline Butel, the founder of Walking Protest, as well as Solid Crafts and Yulissa Aranibar, we were able to bring the stories, skills, and creativity of the artisans to the forefront of the design."
"Every detail, from stitches to patterns and textures, was meticulously considered to embody craft, care, and connection. The modular graphics and custom icons celebrate the beauty of imperfection and the human touch, all while remaining flexible for various brand applications."
I believe this approach has been highly effective, and I'm eager to see how the Walking Protest movement evolves over time, along with the identity that will accompany it on this journey.
For more insights about Walking Protest and Considered By Design, be sure to check out their websites.
